Friday 30 April 2010

Question one - In what ways does your media product use, develop or challenge forms and conventions of real media products

Bordwell and Thompson Theory

I have looked at different theories and one of these is Bordwell and Thompson’s rhythmic theory. Part of this theory is cutting the shots on in time, on the beat. Seeing as my song is of a fast tempo so the shots need to be very fast. Fast paced editing was essential to make my music video form a convention of real media text. So every time the song was on the beat I cut to another shot. The speed of the editing also needed to be changed. This is because there are build up sections of the song which acquire a build up of fast paced editing, gradually getting faster.


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